Monetize It! Blog

Customer-Centric Strategy Article Roundup | The Sterling Woods Group

Customer-Centric Strategy Roundup

As a publisher, your business is nothing without an audience. Building up a strong customer base and serving up the

Data and Analysis Article Roundup | The Sterling Woods Group

Data and Analysis Roundup

Analytics is why I love the digital world – everything you do is measurable! You can run an experiment, measure

Product Management Roundup | The Sterling Woods Group

Product Management Roundup

Product Management is full ownership of a product or service through its entire lifecycle. Product Management cuts across ideation, development,

Customer-Centric Innovation Case Studies | Sterling Woods Group

The Key to Innovation Is to Make It Customer-Centric [3 Case Studies]

Innovation in content companies is hard. While there are many factors that prevent publishers from pursuing content evolution and product

Where to Find a Freelance Web Developer | The Sterling Woods Group

How to Hire the Best Web Developer for Your Site

If you’re not a digital guru, it’s possible you don’t know the difference between a web designer and a web

Where to Find a Web Designer for Your Site | Sterling Woods Group

Where to Find Good Designers

How much does your company invest is the visual design of your business? How intentional are you about the look

What HubSpot's State of Inbound 2017 Means for Digital Media

What HubSpot’s State of Inbound 2017 Means for Digital Media

HubSpot recently released its State of Inbound 2017 Report. It’s chock-full of curious and incredible insights about top-to-bottom alignment, roadblocks

Interview for Digital People | The Sterling Woods Group

How to Interview for “Digital” People

Sterling Woods has written at length about the need for publications to undergo a digital transformation. But change is easier

SIPA Conference 2017 Summary | Sterling Woods Group

Takeaways from Specialized Information Publishers Association 2017 SIPA Conference

Publishers from around the world converged on Washington, D.C., for the 41st Annual SIPA Conference, with one major theme in

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