Monetize It! Blog

Research These 4 Things Before You Monetize Your Content | The Sterling Woods Group

Research These 4 Things Before You Monetize Your Content

Ready to launch a new product and further monetize your content? First and foremost, you need to start with strategic

Five Takeaways from the 2017 Niche Digital Summit | The Sterling Woods Group

Five Takeaways from the 2017 Niche Digital Summit

At the end of September, niche publishers from all over met in Chicago for the 2017 Niche Digital Summit to

What Business Are You Really In? | The Sterling Woods Group

What Business Are You REALLY In?

Whenever you’re formulating a strategy, it’s important to know precisely what business you’re really in. Here’s what I mean: Nike

2017 Digital Advertising Trends from comScore | The Sterling Woods Group

Implications for Publishers: comScore’s Top 10 Trends in Digital Report

Recently, comScore released its 2017 Top 10 Burning Issues in Digital Report. Their findings shed light on the issues and

Who Owns the Internet? Not Online Publishers, Says Elizabeth Kolbert at The New Yorker | The Sterling Woods Group

Who Owns the Internet? Not Online Publishers, Says The New Yorker

Last month, one of my clients shared this article with me from The New Yorker called, “Who Owns the Internet?”.

2018 Planning for Digital Publishers | The Sterling Woods Group

Planning for 2018? Answer These 7 Strategy Questions First.

Summer is winding down, and for publishers returning to their desks from vacation, that means it’s “Back to Budget” season.

How to Interview and Hire Digitally-Minded People | The Sterling Woods Group

Hiring for Digital Roundup

If you’re ready to adjust your business model to be more digitally-focused, it’s time to recruit a digitally-focused team, too.

Winning Business Model Article Roundup | The Sterling Woods Group

Winning Business Model Roundup

The secret to creating a winning business model in publishing is knowing what content to create and then when and

Customer-Centric Strategy Article Roundup | The Sterling Woods Group

Customer-Centric Strategy Roundup

As a publisher, your business is nothing without an audience. Building up a strong customer base and serving up the

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