If you’re ready to adjust your business model to be more digitally-focused, it’s time to recruit a digitally-focused team, too.
How do you cherry-pick the best “digital” people from your pool of candidates? Here’s how to screen resumes and ask interview questions that will help you discover the best digital people for several key positions at your company.
First, explore what soft skills you should recruit against for every role at your publication. As long as you measure these characteristics, you’ll be well-positioned to find “digital” writers, marketers, developers, and more.
The core of your digital publication is your website. Even if you churn out stellar content, the design of your site is critical—judgments on website credibility are 75% based on the website’s overall aesthetics. This article will help you find and vet web design candidates.
While web designers and developers both work on your website, their roles are very different. Because you’ll probably understand your designer’s work better than your developer’s, it’s important to hire and work with a web developer who really knows what they’re doing. Here’s how.
How Sterling Woods Group Can Help
We all know the digital world is messy and changing at the speed of light—that’s why it’s so tough to hire for! At Sterling Woods, we support your digital transformation and can grow your digital revenues by over 50 percent.
Want to learn more? Contact firstname.lastname@example.org for a free 30-minute consultation.
About the Author, Rob Ristagno
Rob Ristagno is the founder of The Sterling Woods Group and partners with companies to drive rapid digital revenue growth. Prior to creating Sterling Woods, Rob served as a senior executive for several niche media and e-commerce companies. Rob started his career as a consultant at McKinsey and holds degrees from the Harvard Business School and Dartmouth College. He has taught Product Strategy at Boston College.