Product Management is full ownership of a product or service through its entire lifecycle. Product Management cuts across ideation, development, launch, ongoing marketing and sales, and constant and never-ending improvement.
In this roundup, you’ll start by auditing your current product management strategy, then set new goals to get you on the road to launching new initiatives right away.
Before you do anything else, take the 10 question challenge that will help you score your product management efforts. If your score is lower than you hoped, it’s time to take a step back and audit your strategy, team, and processes.
Research shows companies that write down their new product goals and use them to guide New Product Development (NPD) efforts are more successful than those who don’t. With that in mind, we’ve created a 7-step framework for writing your very own NPD mission statement.
Finally, explore how to launch new revenue streams. Read up on the five phases of new product development for content companies.
How The Sterling Woods Group Can Help
At Sterling Woods, we work with clients to develop new products. We serve as your Product Owner, drive your product strategy, and oversee execution of initiatives across product development, design, marketing, and sales. The Sterling Woods Group can even plug in execution resources as needed (development, design, marketing, content repurposing).
Want to learn more? Contact firstname.lastname@example.org for a free 30-minute consultation.
About the Author, Rob Ristagno
Rob Ristagno is the founder of The Sterling Woods Group and partners with companies to drive rapid digital revenue growth. Prior to creating Sterling Woods, Rob served as a senior executive for several niche media and e-commerce companies. Rob started his career as a consultant at McKinsey and holds degrees from the Harvard Business School and Dartmouth College. He has taught Product Strategy at Boston College.