No matter what industry you’re a part of, you likely turn to the leaders in your field for inspiration and guidance on how best to handle disruption. In this roundup, we’ll take a look at what some publishers are doing right (or wrong) as they move away from an ad- to subscription-based model.
During a time where people are decrying the “death of print,” the New York Times is experiencing record-breaking growth. In this article, we take a look at their approach to building meaningful connections with their readers, and how they’re capitalizing on the current political climate to drive growth even further.
The New York Times was one of the first major publishers to move to a paywall model. Now, they’ve taken things a step further by creating standalone subscription models. Here, we take a look at their newest standalone subscription, and why this approach of breaking out areas of focus is so smart.
While it’s great to read inspiring success stories about those in your industry, it can also be instructive to look at those who seem to be missing the mark. While many large publishers have made an aggressive push towards subscription models, Forbes is investing less in quality content and more in ad-based revenue. In this article, I explain why I think Forbes may be making a wrong turn in their approach.
About the Author
Rob Ristagno, Founder and CEO of Sterling Woods, previously served as a senior executive at several digital media and e-commerce businesses, including as COO of America’s Test Kitchen. He started his career as a consultant at McKinsey. Ristagno holds degrees from the Harvard Business School and Dartmouth College and has taught at both Harvard and Boston College.
Rob is the author of A Member is Worth a Thousand Visitors: A Proven Method for Making More Money Online. He regularly speaks at key media conferences, including at Niche Media events, Specialized Information Publishers Association meetings, and the Business Information and Media Summit.